Members of AJ Investments, a private equity firm which holds a stake in Ubisoft, sent an open letter to the publisher criticizing their release strategy and business structure.

In terms of games, AJ Investments expressed displeasure in Ubisoft’s heavy output of mediocre games.

“We cannot understand the decision-making process of current management that is focused on releasing multiple average games per year that are harming Ubisoft’s reputation,” the letter reads.

The investors instead want Ubisoft to focus on releasing “hit games within its exceptional franchise portfolio,” even if those games come out at a lower frequency. They specifically named Rayman, Splinter Cell, For Honor and Watch Dogs as franchises they believe Ubisoft should revive.

Because of what AJ Investments sees as an issue with “strategic direction,” the group called for a new CEO to replace Ubisoft founder Yves Guillemot. The ultimate goal for the firm is for Ubisoft to become a private firm, which claims the stock price is lower than it should be based on their “strong turnaround potential ahead.”

One response to “Ubisoft Investors Deride Publisher in Open Letter”

  1. […] not meet their sales expectations. Roughly a week prior, an investment firm with a stake in Ubisoft sent an open letter lambasting them for opting for quantity over quality in game releases. This, of course, was before […]

    Like

Leave a comment

Trending