I’ve always found my local GameStop’s “retro” selection kind of funny.
The only retailer in North America dedicated to video games and only video games (well, mostly video games) consistently trotted out three to six Xbox 360 games and the occasional Wii shovelware title in a store full of people who would almost certainly love a selection of classic video games.
In the past two years under new CEO Ryan Cohen, GameStop has made a number of steps forward as a company, including restoring many Pro membership benefits (albeit at a price tag of ten dollars more per year) and securing more exclusive game offers, such as the steelbook for Call of Duty: Black Ops 6. The company’s latest venture has been to expand their selection of both previous generation games and truly retro titles, offering games in store from as early as the NES.
As with all things GameStop, there are a few caveats attached, the first one being that only some stores have a retro game selection. While these GameStop Retro stores are not terribly hard to find, it makes no sense why the company would not give all retailers at least some classic games to sell. I have had the pleasure of getting a peek behind the curtain at a couple independently owned retro video game stores, and I can say with confidence that getting large amounts of certain retro games is not exactly a herculean feat. Getting large amounts of good retro games could be a trick, but what GameStop needs right now to herald in this effort is two or three halfway decent NES games on every store’s shelves to at least help customers associate GameStop with retro games.
The second flaw with GameStop Retro is that the Xbox 360 and PlayStation 3 are massively overrepresented. Games from those two consoles took up about two thirds of the retro section, even though many would not yet consider the seventh generation of consoles to be “retro.” The reason for this is the current price point for those games is so low, with major popular titles such as Dead Island and Bioshock selling for less than ten dollars. But for as beloved as those games are, that’s not what people are going to be looking for in a retro game store.
But for all the flaws, GameStop has undeniably improved their game selection. Even if the majority of the games on offer are not actually “retro,” it still gives video game collectors a far greater selection than they initially had. I personally was happy to see a large number of DS and 3DS games in their original boxes. There is a huge market for games on both systems (largely because the 3DS is absolutely not a retro console and Nintendo fans still have their old systems) and GameStop is finally catering to that market.
Over the next few months, I want GameStop to offer a greater selection of sixth generation games and older at every store, and I want to see the prices to reflect whether the games come with the box and manual, something GameStop’s prices notoriously do not account for. If the company can do that, they could put every other retro game store in America on notice. Until then, GameStop Retro is not much more than a welcome addition to their current business model.






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